The Telephone Consumer Protection Act (TCPA) was passed in 1991 after years of customer complaints about annoying and often downright harassing phone solicitations, or telemarketing, and calls from debt collectors. The TCPA restricts telemarketing practices and limits the use of […]
In an effort to deter fraudulent and deceptive organizations from soliciting contributions within Florida, the Legislature has amended its solicitation of funds law effective July 1, 2014. Some of the major changes are as follows: Officers, directors, trustees, or employees […]
In a previous post, we discussed the most common social media pitfalls and “what if” scenarios that can cause headaches for businesses. Many of these pitfalls and awkward scenarios could be avoided if companies developed and implemented a formal social […]
According to Pew Internet Project research, 73 percent of all Internet users are active social media users. Americans spend an average of 37 minutes per day on social media, making it the most popular Internet activity according to Business Insider. […]
On July 1, 2014, Canada’s Anti-Spam Legislation (CASL) goes into effect. The law is intended to protect citizens from commercial electronic messages (CEMs) that include spam, malicious software, phishing, data harvesting, false or misleading promotions, and “any other current and […]
Native advertising is a relatively new label for a well-established concept. It’s a form of advertising in which the ad is presented in a way that looks, feels and functions like the rest of the content presented to the consumer. […]
The practice of content scraping is as shady and underhanded as the name implies. One person or entity scrapes content from a legitimate website and uses it on their website without permission. It can be done manually, but the more […]
Plagiarism has existed since the days of feather pens and parchment. If one person wrote something worthwhile, there was always someone else who wanted to steal that writing and pass it off as their own. Today, plagiarism is much more […]
When you say something about your business, it’s a claim. When a customer says the same thing about your business, it’s a fact. Like the old saying goes, perception is reality. This also speaks to the power of case studies […]
