It’s not uncommon to associate a person’s full name or a family name with a business. Some of the most well-known brands in the world, such as Ford, McDonald’s, Disney, and Johnson & Johnson, are named after their founders. For […]
In a previous post about the legal side of branding, we pointed out the importance of clearly identifying the legal and financial conditions of a business partnership when you allow another individual or organization to use your trademark. This is […]
Twitter recently announced that live video from Periscope, which Twitter purchased almost a year ago, can now be viewed directly from a user’s Twitter feed. Periscope is a livestreaming mobile app that makes it possible for users to “broadcast” live […]
In the previous post, we began discussing legal issues related to branding. For example, we explained why organizations should carefully choose the name of a business, product or service, and how trademark protection ensures that other companies don’t use a name, […]
A new year brings new beginnings. It may sound like a cliché, but many people view this time of year as a reason to hit the reset button or launch new initiatives. From a business perspective, that could mean rebranding […]
From small mom-and-pop shops to the world’s most well-known brands, organizations have jumped on the social media contest bandwagon. “Like” a Facebook brand page or Tweet a photo with a certain hashtag for a chance to win everything from a […]
I found an image on the Internet, so I can use it on my website and brochure, right? Wrong. Just because you have Internet access and the ability to download or capture images from a web page doesn’t make it […]
The estate of Marilyn Monroe has been embroiled in various legal battles for decades with people who have attempted to profit from her likeness. The most recent ruling was handed down by a federal judge in New York, declaring that […]
In the previous post, we began to lay out the highlights of the Federal Communications Commission’s recent Declaratory Ruling about the Telephone Consumer Protection Act (TCPA). The most significant change is the broadened definition of an autodialer. However, determinations about […]
In the previous post, we discussed the history of the Telephone Consumer Protection Act (TCPA), which was passed in response to ongoing complaints about telemarketing and calls from debt collectors. The TCPA evolved over the years to prohibit calls and […]
