The European Union (EU) General Data Protection Regulation (GDPR) goes into effect May 25, and many organizations remain woefully unprepared to comply with its requirements. In a March 2018 survey of IT decision-makers conducted by Opinion Matters, 67 percent said […]
The risk of a data breach has never been higher as sophisticated criminals have the expertise, organization and financial backing to execute cyberattacks at will. No corporation or government agency is immune. These hackers look to steal company and customer […]
It’s not uncommon to associate a person’s full name or a family name with a business. Some of the most well-known brands in the world, such as Ford, McDonald’s, Disney, and Johnson & Johnson, are named after their founders. For […]
In a previous post about the legal side of branding, we pointed out the importance of clearly identifying the legal and financial conditions of a business partnership when you allow another individual or organization to use your trademark. This is […]
Suppose you decide to partner with an app development firm to create a mobile app for your company. You have a great feeling about the firm’s representative, who was referred to you by a business colleague. The proposal blew you […]
Twitter recently announced that live video from Periscope, which Twitter purchased almost a year ago, can now be viewed directly from a user’s Twitter feed. Periscope is a livestreaming mobile app that makes it possible for users to “broadcast” live […]
In the previous post, we began discussing legal issues related to branding. For example, we explained why organizations should carefully choose the name of a business, product or service, and how trademark protection ensures that other companies don’t use a name, […]
A new year brings new beginnings. It may sound like a cliché, but many people view this time of year as a reason to hit the reset button or launch new initiatives. From a business perspective, that could mean rebranding […]
Wearable technology usage has increased 500 percent during the past three years. Researchers from MarketsandMarkets expect this explosive growth to continue through 2020 as the wearable market reaches $31.27 billion. These devices range from smart watches and fitness trackers to […]
In the world of retail, the holiday season is a time of Black Friday sales, seasonal employees, pointy elbows in checkout lines – and shrinkage. Retail shrinkage, the loss of store inventory that is most often the result of shoplifting […]
